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Press release Wrangler

Press Release A/W 2016

Wrangler’s Body Bespoke: Creating the perfect fit

New for Autumn/Winter 2016 - Body Bespoke fit:

Wrangler launches their revolutionary new fit for women: Body Bespoke.
If there is one thing we learned it is that women are concerned most with having their bum look great in their jeans. The new Body Bespoke fit takes into account the smallest details in order to ensure the jeans look equally flattering in every size and feel fantastic on the body! You can find Body Bespoke in an essential High-Rise Skinny fit or a cool High-Rise Slim fit. The range launches with a perfect mix of blues from clean and dark to oxidized blues and bleached-out rip and repair.

Active Ready by Wrangler:

In today’s busy lifestyle, function and fashion have become intertwined in women’s lives. Wrangler’s Active Ready collection, a line where comfort meets style, is back by popular demand this season.

Be it on the school run, over a business lunch, or drinks in the evening, comfortable performance wear is becoming a daily fashion choice. Made with ultra-stretch indigo fabric, the innovative Jogging Jeans return for Autumn/Winter 2016. The Jogging Jeans retain the appearance of denim for a stylish

Autumn/Winter 2016 Style & Inspiration:

Wrangler’s Autumn/Winter 2016 line takes design inspiration from retro 70s style with delicate embroidery details and patch pockets featuring in the range. Rich floral embellishments are perfectly complemented with army green flecks across the line of stylish tops and blouses. Touches of influence from Japanese craftsmanship can also be seen throughout the line, with the introduction hand-woven patterns and stitching.

In time for the Christmas party season Wrangler adds a touch of glamour to the collection with intricate sequin work and splashes of gold and black. Smart chinos, slick jeggings and a new PU Leather jacket rounds off this stylish collection.

Inspired by today’s fast paced world, Wrangler’s Ready range defines a new category called ‘Performance Denim’, designed to help wearers get ready for life’s adventures. For more information visit www.wrangler-europe.com

Editor’s note:
The Wrangler brand launched in 1947 on a platform of innovation: to create the best-possible jeans for cowboys. Today, Wrangler continues to create the best-possible jeans, but for the needs of modern consumers. Looking good, working hard: the guiding principle in every Wrangler design is to make you feel Born ReadyTM – fully prepared for whatever life throws at you. Blending fashion and function, the collection is built on modern fits that you can live in, energized with innovative finishes. Wrangler accelerates the evolution of jeans with groundbreaking initiatives: denim that keeps the rain off or helps you feel warm in the cold. Wrangler is a founding father of jeanswear and the originator of performance denim. Wrangler’s unrivalled denim heritage lives on in stylish, functional jeans packed with iconic, original details including flat copper rivets and the ergonomic watch pocket. Signature designs such as the 27MW shirt and 11MJ jackets are beloved by denim connoisseurs and fashion fanatics alike. Broken Twill, the soft-durable fabric that Wrangler invented in 1964, remains the backbone of many denim pieces. Wrangler is part of VF Corporation, the world's largest apparel company. VF brands include Lee, Napapijri, North Face, 7 For All Mankind and Timberland. www.wrangler-europe.com

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